It is taken from a 1939 propaganda poster. The font used by the logo creators is very similar to Keep Calm. The drawing supplemented the name of the multimedia service and became its first and last emblem. They placed one black rhombus in the middle and three more of the same at the bottom, right, and left. But this is not a collection of random shapes, but the letter “T.” At least that’s how the designers saw her. One of the main elements of the Tidal brand name is the geometric pattern shown above. This design was invented under the guidance of the technology firm Aspiro. It still looks the same as it did in 2014: simple black lettering with a diamond pattern. But this did not affect the logo in any way. In 2017, telecommunications company Sprint acquired a third of Tidal. Also, the rapper has partnered with MQA to produce high-quality HiFi recordings. He just slightly expanded the service’s functionality: he added the ability to pay for music downloads and purchase CDs. Jay-Z achieved all this without changing the brand identity. It started providing the music streaming service under the Tidal brand in 2014, and in 2021, it transferred the controlling stake to the American conglomerate Block, Inc. Its developer is the Norwegian company Aspiro. It provides access to a vast amount of content and promises high-quality sound. Tidal is a paid streaming service for playing audio files, such as podcasts, tracks, concert recordings, and music videos. Under his management, the multimedia service took third place in the ranking of the largest streaming broadcasters. After a profitable acquisition, the musician focused not on the outside of the business but the inside. For the same purpose, he bought Aspiro and its Tidal brand. The producer and rapper from New York have led many projects aimed at gaining fame and profit. Shawn Corey Carter, known under the pseudonym Jay-Z, became the main head of the Internet service. She was known in Europe and North America. She was popular far beyond the borders of Norway, her geographical homeland. The new owner decided not to redesign and left everything because, by that time, the music service had already gained worldwide fame. Such a global shift, oddly enough, did not reflect at all on the Tidal logo. I have tried deleting and reinstalling the app but it makes no difference.The online service appeared in the second half of 2014, and at the beginning of 2015, Project Panther Bidco Ltd., along with its parent company Aspiro, took over. I don't get any error message, I enter my user name and click the continue button and it just flashes the Tidal logo on and off on the button and doesn't progress any further how ever long I wait. I checked via the devices screen on my account settings via the Tidal web site and my phone is listed there but it says that I haven't logged in on it since October, which is BS because it was working fine on my phone up until about a week ago. I can log in to the web version and the windows desktop app just fine, so my account seems to be OK. I have since updated my payment details and they have just today taken this month's payment, but I still can't log in on my phone. It was then that I realised I hadn't updated my card details with Tidal since my old card had now expired, Doh! Last week I found myself logged out of my Tidal account on my phone.
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